well we all know Facebook, Twitter , Linked in , Google +,Youtube,..etc
but how many of us know pinterest,reddit,digg,etc…there are less populartity for these social networks as the first ones takes all of it. but this post has nothing to do with it.
this post is all about the social marketing terms and its tactics and what exactly it is…..Let’s get started ..
What is social marketing ?
- Use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behaviour for the benefit of individuals, groups, or society as a whole.
well that was too much geeky..here is the simple meaning…
*Social marketing is a kind of marketing in which people gives their services or their information on the popular social networks.
- Focuses on the consumer (audience-centered)
- Marketing research
- Defined objectives/goals
Steps in Social Marketing Plan :
1.Define the problem
2.Select and analyse target audience
*Set Goals and objectives :
- What do you want audience to do
–Will achieving this goal impact the problem?
- Behavioural objectives, quantifiable