XXI century offers us a fast way of life. There is always a lack of time. Due to modern technologies and its conveniences, we get used to easing and becoming lazy. When you want to sell something on your website you need to fit these tendencies. A modern person doesn’t want to follow a dozen links in order to make a purchase. We are going to talk about a thing that solves this problem.
Shoppable Content is any type of content that gives the client an opportunity to buy something directly from the content. It includes articles, images, videos, games etc. There are two ways how this content can offer you products. You can be redirected to another web page, usually, store page where you can add a product to your shopping cart. Another way is an opportunity to buy something directly from the content.
This is a type of shopping content which customer wants to see. According to the research of DemandGen, 91% of consumers prefer the interactive one over the traditional. Such kind of content makes your products accessible on demand that is very important for a modern consumer so told it to your content writers. These on-demand opportunities can play the vital role in consumer’s decision to buy something.
What makes content shoppable
To make the content interactive you can do a few things. A lot of websites offer you small tests, quizzes or surveys to interest you in the content. Imagine you’re going to buy some shoes or pants. The website you searching for offers you to complete a small quiz, where you need to choose variants that fit you more. After finishing this small game a consumer is usually offered some specific goods or a small discount. It has endless potential and very high variability.
The most common type is pictures or images with rich media tags. It is very popular in the different clothing stores. The website shows you a photo of a person in some specific clothes. When you point on any part of clothes with your mouth you will be given an additional window with all information about a current piece of clothes. Of course, there would be an offer to buy that thing.
For some type of goods, video tutorials can be very useful. The range of products that need tutorials usually consists of some technical devices. In this case, you offer a customer to see how it works, how it should be exploited. Some websites over you short films where you can choose a few option of action during watching.
Social hubs. If you link your social page on the website it can help a client to decide should he buy something or not. As everybody is using social media, people like to see other users’ feedback about this shop. People trust users’ commentaries.
Everybody likes interactive and esthetic websites, where you don’t need to spend times on looking old boring catalogs with small font. Good interactive content can be also a good advertisement for a person. This is a thing that is definitely is worth thinking about.