Competition is on the rise in every field and this has gone to a whole new level in the technological field and majorly due to all these websites. Every company has a competitor and the main objective at the end of the day is to have an edge over your competitors in the different field. Well, a good way to begin all this is having an edge over them from backlinks. Backlinks are basically incoming hyperlinks coming from one website to another.
They are achieved through various methods such as guest posts, blog comments or even joining a conversation on a topic. To keep up with your competitors you might need to check out your competitor’s backlinks and use them too. Given that they are search engine optimized, this is how to handle them.
1. Know your competitors
This does not just mean that you have to know that there is another similar company around. No! It means that you need to collect their URLs as they are the ones to guide you when looking upon their links. You can compile a list of them.
Thanks to the ever-developing tech industry we now have an application for basically anything. There are a lot of efficient backlink check apps that will help you identify all the backlinks from feeding it with the URLs from the companies you had chosen
3. Compile the data
Now, this is the data that we have been looking for all along. Now that we have finally found it, it is important to compile it so that it can be easy for you to effectively analyze it. You can decide to compile it in spreadsheets or even manually in a chart
4. Analyze the data
Doing an analysis of the data is very crucial because without it will mean that your competitors are still way ahead of you. You analyze the data to get what most of the backlinks have been about and then you can also be in a position to identify the trend and probably get projections on where to place your backlinks.
5. Use them on your site
Having all that information at your disposal you are now at liberty to use them on your site. You might need to get some people to help you out with the creation of your backlinks and having in mind that you want to keep up with your competitors and have an edge over them you can bring DesignRush on board to take care of all your website needs.
6. Keeping up
At this stage, you have all this information at hand and all you need to do is implement and you can easily do this by doing a couple of guest posts, blog comments and do a good search on your competitor’s followers to see where the conversation leads
Being visionary, you should create a central database on backlinks that you should update regularly and also that can be used in the event of doing some reference. This should help you every time you need to do a backlink check.