How much time and attention do you put into your product labels?
You can have the best product, but people will judge your product based on the label design. One study showed that people will buy wine and pay more for it based on the label.
What does that mean for your product? The label is an important part of it. Do you want to know how you can design the perfect label for your product?
Keep reading to find out.
Make It Match Your Brand
Your label has to match what your brand is about. If it doesn’t, then you’re only going to confuse people, or the wrong people will purchase your product.
Let’s say that your brand and product convey a modern style. You want to have the typography, colors, and imagery all work to show modernism.
If you were to use a retro font or colors, people will get the wrong impression of what your brand and product are about.
Think Carefully About Label Size
How much space do you have to work with? That’s going to define how you design your product label.
You might have a lot of text that you want to put on your label. But cramming a bunch of words on a label won’t do you any good.
If you have a little space to work with you need to make sure that you make the text and images readable from a distance.
Put yourself in the consumers’ shoes. How would they look at products on a shelf? They’ll scan quickly until they notice something that appeals to them.
The main function of the product label is to draw the eye of the consumer. Think of your product sitting on the shelf next to dozens of other products.
What is it about your product label that draws attention to it? In many cases, it’s the use of whitespace. Whitespace is also known as negative or empty space.
It’s used in design to draw the eye towards something in the design. That could be your logo, an image, or the product name.
That should be enough to get attention. You can then fill in a little more text
Create Your Label
Once you have the design ready to go, you can bring it to life by using various tools. You can use a label maker that simplifies the process.
This type of tool ensures that your design is clean and appealing to your customers.
Now You Know How to Create Influential Product Label Design
A product label is a big part of your product sales process. It can influence whether people buy and pay more for the product.
You don’t want to go with a label design just because it looks good. The visuals have to give a certain message about your brand and your company.
The font, size, and colors all work in unison to create that message. The challenge for label designers is that you have to keep your label simple while staying on brand.
If you keep it simple and original, you are sure to create an attractive label that draws the eye and compels people to buy.
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