A winning content marketing strategy will be critical to attracting online traffic, meeting customers’ expectations, and achieving your business goals, and a strong social media marketing presence can play into your overall success. Today, content marketing and social media have become popular approaches to running a successful online marketing approach. A strategy that emphasizes both content and social media will help to improve your search engine rankings, effectively ensuring you increase your visibility.
As a marketing tool, social media is powerful and effective. Proper use of the platforms can enable businesses to build relationships with customers, obtain valuable customer insights, promote your brand, and increase conversions cost-effectively.
The top social networking platforms that you can consider using are Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest. Below is what you need to know before getting started with content and social media marketing.
What Even is Social Media Marketing?
Social media marketing is a form of online marketing that involves creating and sharing content on social media platforms to connect with your audience. This connection and subsequent engagement help you to build your brand, drive website traffic, and increase sales.
Apart from publishing content, you will need to listen to and engage your followers, run social media advertisements, and analyze your results. These efforts will help you to achieve your marketing and branding goals.
Social Media Marketing Tips
Once you are ready to get started with social media marketing, there are several tips you can use to ensure an effective campaign. Below are a few aspects that should be part of your marketing strategy:
Social Media Content Planning
You need to develop a plan that includes the various activities that will help you achieve your goals. Your plan should be based on keyword research and competitive research to ensure you drive engagement on the various social platforms you use.
Great Social Content
Content is at the core of any social media marketing campaign. Make sure you create quality, helpful, and interesting content that will attract the attention of your target audience. Your content should include images, videos, and infographics, and also ensure you post consistently.
A Consistent Brand Image
Social media makes for a great way to promote your brand. While each of the different social platforms has a unique voice and environment, your business’ core identity should stay consistent.
After you have built a loyal following on social media, you should publish and promote new content. Make sure your readers can find and share the content easily since this will help to increase your social media following. In essence, content promotion is one of the ways that content marketing and social media marketing complement each other.
Share Curated Links
As much as you may want to focus on publishing original content, these platforms also allow you to link to outside sources. By curating and linking to sources that contain relevant information, you will build trust and could earn some links in return.
Keeping an eye on your competitors will help you know the social media channels and techniques that are working for them. This way, you will be in a great position to outsmart the competition and do your campaign in a better way.
How Does it Help?
The widespread use of social media presents an amazing marketing opportunity, which means that your business will enjoy numerous benefits by maintaining an active social media presence.
Engage With Your Customers
Social media supports real-time communication with your customers, allowing you to engage and interact with them. Two-way communication not only enables you to share your content but also allows customers to raise concerns and express their views.
Through social media, you will be able to offer better customer service that increases customer satisfaction.
Improved Brand Awareness
Today, brand image and awareness helps businesses to attract more customers. When you create quality and relevant content, more people will read the content and talk about it. A good number of your readers are likely to share the content, a factor that will ensure it reaches a wider audience, improving brand awareness.
Improved Brand Loyalty
In addition to brand awareness, you will want to build an online community of customers who are loyal to your brand. An effective social media marketing strategy will help you to connect with your customers, leading to increased customer retention.
Developing a bond with customers will lead to repeat business and improve sales performance.
Enhanced SEO Rankings
Today, social media presence is an important factor in calculating rankings. When you build more brand authority through sharing quality content and maintaining an active social media presence, search engines will see you as a valid and credible business. Customers will also perceive you as a brand that offers them value, which will help in lifting your SEO rankings.
Improved SEO rankings will result in increased visibility. Sharing high-quality content on social media will also encourage more people to click through to your website, helping you to generate more online traffic, ultimately leading to a higher conversion rate.
Does it Work for Every Business?
While some businesses invest in social media marketing because of the opportunities it offers, others run the marketing campaigns because everyone else is doing it. If you want to ensure that your social media marketing campaign will be effective, you should establish whether this form of marketing will work for your business and see if it falls within your budget by looking into the social media management pricing.
Generally, what works for a well-established multinational brand may not work for a small business. As such, it is important to create a marketing strategy that is unique to your business needs and goals. Make sure that the content you post is educational rather than promotional.
Customers are more likely to engage with content that they find to be relevant and helpful. You will also need to find out the specific strategies that work for your business by testing various types of content to see what engages your readers the most.
To avoid wasting time and resources on maintaining a social media presence, you should focus on delivering high quality and relevant content through at most three channels. These channels will help you to maintain the quality and consistency of your content, a factor that will get more customers to engage with your brand.
In a nutshell, a successful social media marketing campaign will depend on valuable content as well as undivided attention.
Use Social Media to Benefit Your Business
Businesses can no longer ignore the growing influence of social media. Since social media marketing works great when combined with content marketing, your strategy should include ways of integrating the two.