Technology makes communication possible in almost any part of the world. Yet, nowadays companies make one common mistake without even realizing it: they rely too much on one channel of communication. Certainly, it may be ineffective for their business, aimless in terms of the target audience or just outdated. Lack of communication inevitably results in negative consequences, such as unmotivated employees, disappointed clients and lost profits. Lack of communication is the worst message about any company.
To prevent this you can look for the cutting-edge cost-effective and user-friendly solutions which can enhance your marketing communication and become a versatile tool. Digital signage is a rapidly growing industry with enormous potential, DS market is expected to grow at USD 26.3 billion in the next three years.
We take umbrage to some people using Apple TV to watch Netflixs, it is so much more than a TV streaming device and it is well worth it to join the Cult of Mac if just for the Apple TV alone. For product marketed as a streaming media player, there is almost endless number of things that Apple TV can do. Apple TV is secure, has a dedicated app store, its own digital video options, additionally platform supports vast majority of the best entertainment providers: HBO, YouTube, Hulu, Amazon Video and many more. With Apple TV you can rent movies, watch TV live, mirror your devices on the screen, play games, stream music, control devices at home, use Siri to search, and much more.
One of the digital signage market leaders Kitcast has pared with Jamf at the beginning of 2018 to turn Apple TV into a plug-and-play digital signage device. Currently, Kitcast digital signage is one of the most effective digital software on the market, paired with AppleTV, company provides a solution that works effortlessly. Here’s a list of 5 ways you can make your AppleTV an effective digital signage tool.
#1 Put Digital Communications to Use and Keep your employees engaged
Unsurprisingly, the success of a company depends on its employees. Those companies that manage to effectively engage their employees benefit from employing enthusiastic, goal-oriented and fully committed to their jobs people. They are efficient and work to build a successful company. Digital signage for corporate communications can be remarkably effective: higher productivity, overall positive working environment, as well as stabilization of employee retention.
#2 Money-Saving Potential of Digital Signage
Digitalization of the communication processes is an investment that will drastically cut your cost and boost your revenue. One of the top reasons companies opt for digital signage is for the sole purpose of eliminating printing costs. Going fully digital means the complicated and rather costly process of producing static materials becomes obsolete. Digital signage is a huge time saver, all of the materials anywhere and everywhere can be updated within seconds with one app and one employee, this is a huge money saver. Selling ads and offering cross-promotion to other businesses is another way to save money with digital signage. Screen digital displays are often used to replace staff, as in some cases they are more effective, yet another way to drastically reduce spending.
#3 Bring Out the Creativity
Nowadays companies turn to digital signage to stand out, and we are excited to see more and more examples of brands putting forward very thought out and captivating displays. Creative digital signage made easy by professional software is impossible to ignore. A great example of exceptional use of digital signage is the digital catalogs that we see integrated into most of the high-tech stores. As well as the virtual fitting rooms, and the “live” posters in the stores. Interactive displays are able to grab people’s attention on the street. Digital signage solutions bring out the creativity to the new high and give companies a great platform to effectively showcase their brand.
#4 Game Changer for Advertising
Digital signage is ideal for time-sensitive ads. Connected to WiFi, digital signage content on your AppleTV can be updated in seconds on all of your screens. You can change your messaging depending on the time of the day, the day of the week, the weather, the news, etc. Your ads can be local or nationwide. All you need is Apple TV + your Kitcast-powered smart template designer and you are good to go.
#5 Better Customer Engagement with Digital Signage and Social Media
There are over 90 leading social media platforms. Integrating social media with digital signage campaign can open infinite marketing possibilities for any company. You can significantly increase brands popularity, attract a different target audience, boost sales. Social media can benefit your digital signage content in many different ways. Incorporation of live social media feed attracts more viewers. It is a great way to generate automated content and fill your screens with fresh exciting guest posts with little or no effort on your end. By letting your guests see their posts on display you will also be seeing your brand on thousands of your guest timelines as well as their followers timelines. A lot of free marketing and zero effort.