The marketing campaigns and endorsement when done through digital devices is known as digital marketing. The Internet is the most popular buzzword today and almost everyone is connected to it. A survey done in June 2018 revealed that 55.1% of the world’s population is present on the internet. Therefore, the companies have a chance to reach the maximum audience through the digital marketing channel than any other channel.
Let’s take a look at some of the trending online campaigns for digital marketing in 2019:
An email which contains the commercial message is sent to the target group of people. This is known as email marketing. Emails sent to the potential customers to help them create a firm customer base. This kind of marketing started in the 1980s and became popular subsequently.
More and more companies started sending their commercials which led the email users to use automatic “spam” filters. Now the advertisers have to think of finding a way to push their mail through these filters and reach the customer.
Email marketing is cheaper and faster but it has the limitation that it is not assured that the receiver will receive the information and will go through it.
Social Media Marketing
When the products are promoted via social media platform, it is known as the social media marketing. It has proved to be one of the best platforms for digital marketing. The social media has a wide reach among people and also uses in-built analytical tools to do a market analysis. It is possible to get the reviews, comments, rankings from the users in the form of “user-generated content” i.e. “earned media.
Companies can personally connect with the user using social media tools. This helps the companies build trust among users. Connecting with the customer via social media platforms has helped companies improve their services.
The only disadvantage of using social media is that the bad press can also spread very fast. The companies have lost millions because of a wrong tweet or a Facebook post.
Creating online contents such as videos, blogs etc. and sharing them for free which may or may not be used directly to promote a product is known as content marketing. This is used to create awareness among people regarding the product’s uses and services.
It’s a great way to expand business and gain loyal customers.
It is similar to social media marketing. A viral trend is created by making the product very popular overnight on social networks. The consumers are also asked to share information on the goods and services through various means.
Example of viral marketing- a famous ice-bucket challenge which helped in growing awareness about ALS. The company need NOT spend a penny for viral marketing.
Pay Per Click (PPC)
The advertiser places its ads on the publisher’s website. The publisher is paid each time the customer clicks the advertisement. Facebook and Twitter also host pay per click ads.
The aim of Pay Per Click (PPC) marketing is to generate traffic for the advertising brand. The company’s budget gets exhausted very quickly in case of PPC. Another major disadvantage is the “click fraud” in which a website uses bots or low wage workers to click on every Google ad-sense on the web page to generate money.
Search Engine Optimization (SEO)
The organizations use SEO as a tool to generate traffic for their websites by promoting them in the search engine’s result. The content on the website is optimized in such a way that it appears on the top in search engine results. The tags and keywords in the content are used in such a way that the page appears first when the product or service that is provided by the company is searched by the users.
The company hires affiliates who work for commission and brings in customers to the company through their marketing efforts. Many companies like Amway uses affiliate marketing to grow.
The companies need to consider various factors before deciding on the marketing strategy to use for the promotion of their product or service via digital route. Digital marketing strategies have helped companies gain a huge customer base quite quickly than the regular marketing trends which were previously used. Article contributed by Hari babu from TechAriz!