Digital marketing has changed the way business operates. But there are a few innovations that have changed the way digital marketing works. Digital marketing as a whole is a large set of different modules and tools that help business to drive more sales and generate higher revenues. Essentially a part of marketing but limited to just the promotion of a business digitally, it has proved to be a very effective tool in the modern-day corporate scenario.
With perennial advancements in technology and a new branch of marketing, the data science, being established the potential in digital marketing has evolved manifolds. These game-changing innovations have led to driving the market niche towards strengthening of digital marketing to a whole new level.
- Artificial Intelligence Has Made The Search Engines Smarter
Coders have developed a way to make the search engines smarter with every search. The search engines collect the search history data, analyze the possibilities of future trends, and suggests the relative search terms accordingly. The search experience has been individually personalized to meet the user’s needs. For example, with every search you enter into Google it registers your response and suggests appropriate keywords to be searched to get the desired results. Professionals are continuously on their toes in search of new keywords that can optimize the search preferably to rank a particular website or webpage in the SERPs. This artificial intelligence is not just limited to the universal search engines like Google, Yahoo, and Bing, but also enhances the internal search engines of private websites and domains. This has further enriched the user experience to personally cater to every individual’s needs.
- Virtual Reality Is The Modern Reality
Websites related to e-commerce, specifically make use of virtual reality. Consider trying a product before buying. It’s quite possible that when you physically visit a store, limitations creep in during online experience. Software developers have found an innovative way to offer users a try-out experience with the help of virtual reality. Now users can try their outfits, accessories, and a lot more products on sale through online portals, virtually. Companies are making use of this technology to offer a real-like experience to their customers at the comfort of their home. Although virtual reality has been around for decades now. Some typical examples of virtual reality are video games. Video games have been around for over 3 decades now, but have integrated with the corporate sector recently. There is no doubt that virtual reality is enhancing the user experience and providing the industry with curated data and information to develop new strategies in order to gain market share and lure more customers.
- Interactive Voice Search Is An All New Experience
It has been anticipated that by the year 2020, 50% of all the searches would be voice-based. This again is an innovative way of enhancing the user experience online. The major issue that the industry is facing with regard to user experience is the lack of interactive response. Voice search has proved to be helpful in this regard. Users can now receive a personalized response to their voice commands. Moreover, the technological summits that mobile technology has achieved in the past decade is truly a game changer. From minor tasks like setting an alarm to major tasks such as browsing through the data, the voice-based interactive system has opened up new domains for research and development. The process becomes highly personalized, owing to artificial intelligence. The system can now recognize a voice, create an encrypted profile, and respond back to the user. There is absolutely no limitation to how much this technology can be exploited to offer the users a personalized experience. It almost feels like interacting with a live person without actually being one.
At the current pace of information technology and data science, the possibilities for research and development have increased exponentially. There are limitless possibilities for industrial growth. The traditional elements of digital marketing like SEO, SMM. SME, PPC, advertisements, and email and mobile applications have been evolving with each new user joining the pace. Typically, these elements were just a tool, that has now transformed into a slaying weapon to distinguish corporations and institutions from their rivals and competitors.
Digitalization of data and information has been evolving since the moment the world wide web was first created. Ever since it has been upgrading its protocols to meet the needs of the user. Enhancing the user interface and user experience have been the primary objective of the companies governing and operating digital media. And, now with these technologies in the hands of every user, a new era of technology is anticipating its dawn.