as we all know , the term internet marketing is growing day by day. and we are hearing the term in our day to day life too.so what exactly it is ? we all know about the marketing terms but what about the terms like internet marketing ,online marketing,e-marketing,etc.so here is brief description on these terms from TechFavicon.
what is internet marketing ?
Internet marketing – often called online marketing or e-marketing – is essentially any marketing activity that is conducted online through the use of internet technologies. It comprises not only advertising that is shown on websites, but also other kinds of online activities like email and social networking. every aspect of internet marketing is digital, meaning that it is electronic information that is transmitted on a computer or similar device, though naturally it can tie in with traditional offline advertising and sales too.
Internet marketing has three cornerstone principles :
1. Immediacy : the web changes at a blistering pace and online audiences, whose attention spans are short, expect on-the-minute updates and information. to keep the favour and attention of this group, you must respond to online messages and interact with communities as quickly as possible.
2. Personalisation : customers online are no longer faceless members of a broad target audience – they are individuals who want to be addressed personally. use the wealth of personal information available online to your benefit by targeting the relevant people precisely and personally.
3. relevance : communication online must be interesting and relevant to the reader, otherwise it will simply be ignored. With all the information that is competing for your audience’s attention, you must find a way to stand out and engage readers. the best way to do this is by giving them exactly what they want, when they want it.
The origins of internet marketing :
the internet is the newest and youngest medium, having been around in its current form for just about 20 years. the very first interconnected computer network was developed as a joint project between the uS military and several research organisations, and went live in 1969. new advances came slowly at first: network email was invented in 1971 international connections were established in 1973, the term “internet” was first used in 1974 and the first real online protocols were introduced in the 1980s.
Early Internet Giants :
early internet giants like Yahoo and amazon launched their online platforms in the mid-1990s amid a wave of new search portals, including alta Vista, excite and Infoseek. google launched in 1998, taking search to a new level of accuracy and convenience. other commercial websites, like the auction site eBay, began to dominate the web, solidifying the interactive and global commercial potential of the internet.
Hello favicons, you have a read a lot.Take a break with some good food and we will continue after that….
Web 2.0 :
In 2004, the concept of “web 2.0” – the interactive, commercial, cooperative and user-centric web – exploded into public consciousness. Its main characteristics were the rise of social networking, the invention of tools that made creating and customising personal pages increasingly simple, and the big push by online marketers to make their advertising and products more accessible and desirable to online markets. commercial strategies have become more prevalent and innovative since then. recent years have seen a growth in web consciousness as users become more adept at filtering and steering online content.
First Marketing moves online :
The first marketing activity online started in the early 1990s with the creation of simple, text-based websites with basic information about a product or company. these were complemented with basic emails – often unsolicited spam – that shared information in a rudimentary way. as web tools evolved, so too did the websites, incorporating images, sounds, videos and more advanced formatting styles.
The rise of the social web :
despite some failed marketing strategies – the annoying pop-up adverts that appeared in 2001 were quickly neutralised by pop-up blocker programs – online marketing recovered and grew rapidly in tandem with the rise of the social, sharingbased web 2.0. the corresponding rise in online commerce – notably auction websites, online retailers (etailers) and banking – has added to the financial focus of the web.
Google conquers search :
The tech giant Google entered the search market in 1998, online search engines were already well known, generally had very loyal followers and had apparently saturated the market. However, google used a clever marketing strategy: it separated itself from portal sites like Yahoo by emphasising its focus on search with a minimalist interface that contained little more than its logo and a search box. the company touted its revolutionary new search algorithm and famously stated that it was not “evil”. Putting this into practice, it made a point of listening to customer feedback, improving the product constantly and adding new features and tools. news about the new search engine spread mostly by word of mouth.