When people think of going to hotels, they will be expecting relaxation and excitement. It will be their criteria when choosing which place to stay when they visit a new city, country, or even a staycation. However, you will find that hotel design will also matter. Since traveling or vacation trips are mostly rare experiences for the average person, they will be looking to ensure that they get the best things out of it. Their lodging will be critical, which is why the most recognized and established hotel chains are investing heavily in improving the design of their facilities.
However, you will find that most customers will be looking for less costly accommodations, allowing small hotels to flourish. Despite knowing you will have plenty of customers, it will be necessary to invest in the design of your establishment. Here are the areas to prioritize to ensure that your small hotel becomes a huge attraction:
Facade
The face of your building will be your most essential marketing tool. It will be the most prolific image on your social media pages, digital websites, and other promotional areas. It can also attract passersby to consider staying at your hotel, making it necessary to create an aesthetically pleasing design. Since you are running a business that provides people with a place for vacation, the natural elements need to be present. Trees, plants, and grass must be presentable in an attractive way that blends nature with modernity.
Concrete pathways for cars and people to the front door entrance need to combine with a refreshing and green environment. Hire a company to design the landscape for your hotel. You must also secure lawn and landscape maintenance servicesto ensure that the area remains a presentable hotel feature. The facade of your hotel will be the primary attraction, making it critical to invest in its design.
Lobby
The hotel facade will serve as an attraction for customers. Its goal is to attract interest, but it might not necessarily lead to providing them with a satisfying experience. You will have to bring the wow factor as soon as customers walk into your establishment. The lobby area will be a critical part of your hotel if you want to ensure that guests will have an unforgettable experience.
It will be tricky to design your lobby because it will dictate the entire hotel theme and branding. Partner with an interior design company to create an impressive design. However, it must also have a functional layout. Guests will be expecting a receptionist area, a public space, and a roadmap to the hotel’s amenities. The functionality will be a critical element for the lobby design.
The layout will also matter since customers want to experience a spacious and calming environment that is the complete opposite of their homes. Lobbies will provide a lasting impression on guests, which could be enough to convince them to return.
Hotel Rooms
Hotel rooms are your primary products, which means they will be attracting the most attention from your customers. It will define if their stay will become a satisfying experience or a forgettable one, which means you have to focus all your energy and investments into crafting the perfect design. You must also consider providing rooms of different sizes to broaden your reach from single guests to entire families.
VIP rooms for members or highly regarded individuals will also be critical. Most hotels will thrive using a combination of classic and modern designs, but the theme will also impact your plans. Ensure that your rooms have everything that guests need to make them feel like they are at home. Your hotel rooms will be the crown jewel of your venture, which is why you have to focus on creating the ideal designs for them.
Amenities
Amenities are what separates hotels from each other. It can become a difference-maker for guests as they choose the most attractive place for lodging during their vacation. If you want to compete with the best hotels, here is a list of amenities you should include in your establishment:
- Swimming pools
- Saunas
- Fitness centers
- Bar
- Function rooms
- Conference halls
- Restaurants
- Sports establishments
- Cafes
However, your pricing will go higher as you include more amenities, making it critical to handpick those you think will attract more people to your hotel. The designs should reflect the hotel theme, but you can partner with other businesses to secure them.
Hotels have to provide a unique and relaxing experience for customers, and the establishment’s design will be a massive factor. If you find it challenging to figure out where to start, you can prioritize these areas because they will impact your customers the most.